Avril Lavigne may be wishing she could say "goodbye" to her Hello Kitty video.
The candy-coated clip shows Avril donning a cupcake tutu and Skrillex haircut, strutting through a candy store with stone-faced Asian dancers, playing air guitar, drinking sake and yelling Japanese phrases over a J-Pop-influenced dubstep track.
The controversial video for her new single (co-penned by husband/Nickelback frontman Chad Kroeger) has caused a stir across social media for its "racist" appropriation of Japanese culture.
"Not sure if this Avril Lavigne video is terrible, racist, or terribly racist," podcast host @desusnice tweeted.
"Avril Lavigne's racist new 'Hello Kitty' video is so awful it reaches some kind of like next plateau of terribleness," Grantland writer @mollylambert tweeted.
Billboard callsHello Kitty an "embarrassment in any language" and E! Online says it will leave viewers "sad and confused."
The video has since been pulled from YouTube, but can still be viewed in all its cringeworthy glory on her website.
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